Notepad with Ibrahim Sani: Cracking the code on marketing to digital natives

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. This is especially true in Asia where 59% of all millennials reside. While marketers have been trying to crack the millennial code, they also need to keep Gen Z in mind. This young generation, ranging from 5-25 years old, is gaining buying power and cementing brand preferences. Join the discussion with Sean Valencia, Marketing Manager APAC, Treasure Data tonight on #NotepadWithIbrahimSani